Each year, we witness new and unexpected digital trends that lay the foundations for the future of marketing. And even in a year as tumultuous as 2021, we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date.

The start of the year saw the continuing rise of TikTok, which has now taken over all other platforms as the leading social media channel among Gen Z users. NFTs and cryptocurrencies continued their momentum, sparking conversations about the future of finance. Google announced it would phase out third-party cookies by 2023, leaving advertisers and digital marketers under two years to navigate new channels to reach their target consumers. And, most recently, Facebook changed its name to Meta in a nod to the company’s ambition to embrace the metaverse, a 3D virtual world.

All in all, there’s a lot of new and exciting developments in the digital world that will impact the way we communicate with our audience. To help digest and navigate the year ahead, we’ve broken down the key digital marketing trends to be aware of in 2022.

Here are the 9 digital marketing trends to get ahead of in 2022:
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1. Short, DIY videos
2. Tell a real story
3. Focus on your audience
4. Privacy, transparency and trust-building
5. Personalization
6. Content segmentation
7. Conversational marketing and quality interactions
8. Artificial intelligence in digital marketing
9. NFTs and crypto in social media ecommerce

1. Short, DIY videos
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TikTok has shifted the landscape of social media away from status updates and curated photo grids in favor of short video posts. It didn’t take long for other platforms to jump on the bandwagon, with Instagram launching its Reels feature and Youtube leaning into ‘shorts.’